I’m Solvej Biddle.
For three decades I've worked at the highest-stakes end of business — first as a commercial lawyer negotiating multimillion-pound deals, then walking into BBC's Dragons' Den with a consumer product, triggering a bidding war between all five Dragons, and securing a joint investment deal. I scaled that business across 21 countries and five continents with partners including British Airways, Amazon and Tesco.
These days, I sit on both sides of the investment table as an angel investor, board advisor, and UK Ambassador for Tech Nordic Advocates. I work with founders and CEOs navigating their own high-stakes moments.
The ENGAGE Method® is the programme I wish had existed when I was starting out.
Three decades of frameworks, distilled into a practical system for reading rooms, holding your ground, and making the right call when the pressure is on.
What's inside The ENGAGE Method®
Six modules, built from three decades of stakeholder experience.
Module 1: The Foundation
How real-world experience built The ENGAGE Method®
Module 2: Reading the Room
Stakeholder psychology mastery
Module 3: Grace Under Pressure
Navigating difficult conversations without losing trust
Module 4: Instant Credibility
The authority-authenticity balance
Module 5: Persuasion Without Manipulation
The entrepreneur's edge
Module 6: Beyond Transactions
Sustaining influence, presence, and legacy
Price: $997
Founding Members: $747.75*
*Founding Members rate only available until 24th June, and includes a live Q&A Session with Solvej.
FAQ
How is The ENGAGE Method® different from other leadership or communication training?
Most leadership programmes teach you to be more impressive. This one teaches you to be more useful to the people whose decisions shape your growth. It is psychology-led and built from three decades on both sides of the table, raising capital as a founder, sitting on boards as an investor, and two and a half hours in front of five Dragons. These are frameworks taken from real rooms, not theory.
Who is it actually for?
It is built for scaling tech founders and CEOs whose growth runs through high-stakes conversations. Investors, boards, partners, key customers, your own team. It is less about your job title and more about whether your decisions carry weight for capital, strategy or people. If there is a conversation in your calendar that could move your company's direction, this was built for you.
I'm already confident in the room. Do I need this?
Influence is not the same as confidence. Confidence rises and falls with pressure, fatigue and context, and it tends to desert you at the exact moment the stakes are highest. The method gives you frameworks you can rely on whether or not you feel confident on the day. The most experienced founders I work with still hear the doubt. They have simply learned not to let it run the room.
Isn't this just persuasion tactics?
No, and the distinction matters to me. Manipulation engineers an outcome through pressure or artificial urgency. Influence creates shared understanding, so the person across from you can see why you matter to them, right now, in that room. Module 5 is built specifically around persuasion without manipulation. The aim is trust that holds long after the meeting ends, not winning a single moment.
How does the programme work, and will I have the time for it?
Six modules, self-paced and online. Work through them in order, or go straight to the one you need before a specific conversation. It is designed to fit around a founder's schedule rather than add to it. The 5-Minute Stakeholder Reset gives you something usable before your very next meeting, and the full method is there to return to ahead of each high-stakes moment.
What do I get as a founding member?
Join in the first two weeks after launch and you secure the founding member rate at 25% off, plus an invitation to a live session with me on 24th June at 5pm UK time, where we work through real stakeholder challenges together. Once the founding window closes, the programme stays available at the full rate without the live session.
More questions?
If you have any more questions, please email me here →
